Faber-Castell

Environmental Graphics

Faber-Castell was opening their new maker’s space in Sao Paulo and wanted to have a space in which children from ages 4 to 12 could be inspired to create magical things. The concept we created was “FLOW”: a mental state in which a person is completely focused on a single task or activity. We created a set of patterns and color blocks and mixed them all to create an ever-flowing graphic that wrapped around the space. The scope of work also included Signage and Wayfinding.

Role: Design Manager and Art Director
Designers: Irene Arteaga, Gabriela Blanco
Photography Courtesy of Gensler
Developed at Gensler

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