Veli is the new convenience store from Espresso Americano in Honduras. The challenge was to create a brand that reflected the values of Espresso Americano as the umbrella brand while also creating an independent brand that had its own personality. The name Veli comes from "veloz (fast)" and "deli (delicious)": a fast, on-the-road convenience store with the quality and delicious products from Espresso Americano. Design services included: naming strategy, logo creation, interior design, environmental graphics and signage and wayfinding.