WENAMA

SIGNAGE AND WAYFINDING FOR MASTERPLAN

Panama Pacifico came to us to help continue to develop the signage and wayfinding strategy for their masterplan Wenama. The need was to deliver a design that would be relevant across time due to the extensive schedule for the development of the multiple components of the masterplan that would take up to 20 years to finish. The challenge was to create a signage design that would seamlessly reflect the new Wenama brand core values and sophisticated yet cheerful personality. 

Role: Design Manager
Designer: Daniel Tugues
Viz Artist: Luis Diego Elizondo
Developed at Gensler

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